- The Show
The Underdog
Dentist Show
Voice of Dentistry
India’s first dental business and marketing podcast. Built for clinic owners, hospital administrators, dental entrepreneurs, and pharmaceutical brands who want real answers about growth, marketing, and running a healthcare business in today’s landscape. No fluff. No generic advice. Direct conversations about what actually works.
Also available on 15+ platforms including
Overcast • Pocket Casts • Castbox • Player FM • Podbean • and more
Why I Started This
There Was A Gap.
Nobody Was Filling It.
"I wanted to talk directly to dentists, doctors, and pharmaceutical brands about their marketing. And nobody was doing that in any serious way online."
When I started The Underdog Dentist Show, there was no dedicated platform in India where a healthcare professional could sit down and get a real conversation about the business of running a clinic or a pharmaceutical brand. The content that existed was either too clinical, too generic, or built for a Western market with completely different regulations and patient behaviour patterns.
I had spent years watching healthcare professionals get burned by agencies that did not understand the industry. The agencies did not understand the compliance frameworks. They did not understand how patients make decisions. They did not understand why you cannot run the same campaign for a dental clinic that you run for a restaurant. The communication gap was costing practices real money and real patients.
The show started as a way to close that gap. To put the right information directly into the hands of the people running these businesses, without a sales pitch attached to it. Every episode is built around one principle: give the listener something they can use this week.
The education space for healthcare marketing in India was empty when we started. Five seasons and 34 episodes later, we are the reference point that practitioners across India and Southeast Asia come back to when they want to understand how marketing actually works inside their industry.
No Platform for Healthcare Marketing Education
There was no dedicated online resource in India where dental and healthcare professionals could learn the business side of running their practice. That gap needed to be filled with something credible and practical.
Direct Conversations About Real Problems
I wanted to talk directly to dentists, doctors, and pharma brands about their actual marketing challenges. Not theory. Not case studies from unrelated industries. The exact problems they face every week.
Rebuilding Trust After Years of Scams
Healthcare professionals had been sold bad marketing for years by agencies that did not understand the industry. The show was built to give practitioners the knowledge they needed to identify good work from bad.
Keeping Up With a Rapidly Changing Landscape
With Google AI Overviews, new advertising regulations, and shifting patient behaviour, the marketing playbook for healthcare changes constantly. The show keeps practitioners updated with what actually matters right now.
What We Cover
Every Episode Falls Into
One of These Conversations
The show covers five core areas that matter to every healthcare business owner, clinic chain, and pharmaceutical brand operating in today’s market.
Dental Practice Growth and Business Strategy
How to run a clinic like a business owner, not just a clinician. Pricing, team management, systems, patient retention, and the decisions that determine whether a practice scales or stagnates.
Healthcare Marketing and Digital Strategy
SEO, Google AI Overviews, paid media, GBP optimisation, and the platforms that healthcare businesses actually need to invest in. Updated for how search and discovery work right now, not three years ago.
Compliance and Ethical Marketing
ASCI guidelines, NMC advertising rules, and what healthcare brands can and cannot do in their marketing. Understanding the boundaries protects your licence and your reputation.
Patient Communication and Reputation
How patients find you, how they decide to book, and how their experience after the appointment determines whether they come back and whether they refer others. Reviews, communication systems, and trust building.
AI, Automation, and Clinical Innovation
How artificial intelligence is changing the way patients find healthcare, how automation can improve your front desk and review management, and what new clinical technologies actually mean for how you market your services.
Social Media and Branding for Healthcare
What works on Instagram and YouTube for healthcare brands, how to build a personal brand as a clinician without crossing compliance lines, and how to stay consistent when the algorithm keeps changing.
Be a Guest
Apply to Appear
on the Show
The Underdog Dentist Show features practitioners, founders, specialists, and operators who have real experience running healthcare businesses and navigating the marketing landscape. If you have something worth sharing with an audience of dental professionals, clinic owners, and healthcare brand managers, we want to hear from you.
Every guest is reviewed before confirmation. We prioritise guests who bring specific, practical experience to the conversation rather than general business advice. The show’s audience is informed and experienced, and they will know immediately if a conversation is not adding value.
You can also reach the show directly at [email protected] if you have a specific proposal or question before applying.
- You are a practicing dentist, specialist, clinic chain founder, or pharma brand leader
- You have specific experience in dental business, healthcare marketing, or clinical innovation
- You have a clear topic you want to discuss that is useful to our audience
- You can commit to a 45 to 60 minute recorded conversation
- You are not using the appearance primarily as a sales platform for a product or service
Guest Application
Fill in the details below and we will get back to you within 5 working days.
We review every application and respond within 5 working days.
Work With Me
If the Show Got You Thinking,
Let Us Have a Real Conversation.
The podcast is where I share what I know for free. Consulting is where we apply it directly to your business. Book a call and we will talk about what growth actually looks like for your organisation.